We have compiled a list of the most commonly asked questions. If your question is not listed, please contact us.

Q: What is a funnel?
It’s just like a sales funnel you may have encountered in business training,
only we use it to explain our digital marketing process.
Engage (top of the funnel) – with Google business pages, SEO (website),
social media, exterior links, and ads.
Capture – with landing pages, lead capturing, and calls to action.
Excite – with on-going content and information in a great automated follow
up system.
Retain (bottom of the funnel) – your existing customers through automated
Here’s an example of our funnel:

Q: What is SEO?
Search Engine Optimization is the process by which we improve your
webpages’ and Google pages’ visibility (rankings) on search engines for
unpaid (organic or algorithmic) searches, along with local searches. We do
this by optimizing each page per Googles’ ever-changing algorithm along
with linking, tags, content, and other whitehat only methods.

Q: Why is Automated Marketing important?
Strategic marketing can increase your close rate and your value per
Once you have Connected with a prospect and Excited them about your
brand and your offerings, you must then transition them into your automated
follow up system. However, Capturing is about much more than getting
prospects into your follow up system. It’s about providing value up front. It’s
about helping and engaging your prospect before you ever ask them to
purchase from you – allowing them to experience your company before they
have to make a purchasing decision.

Q: Do I need to provide content?
We understand that you are busy. You can be the best writer in your industry
and still have a hard time getting out decent content for your RSS Feed. That
being said, we welcome ideas and topics for blogs and campaigns. We have
on-staff professional writers and graphic designers that will bring your ideas
to fruition.

Q: Who do I call if something goes wrong with the website or I can’t
figure something out?
If your website is hosted with us, you are covered. We will secure,
backup, and repair anything that goes wrong.
If you have decided to retain the hosting you have, please contact your
webmaster or hosting company directly.
We will back up any work that we have done for any part of your marketing
plan. If something goes awry with any other component of your digital
marketing system, you may live chat on our website, or
email us at clientcare@integrityemarketing.com

Q: What does lead generation entail?
Digital marketing at its best is a synergy of a marketing-ready website and Ads, integrated with content, along with a great lead capture and automated marketing system. These elements working together are what generate a steady stream of leads for your business.

Q: How long will it take for my website to appear at the top of Google?
The time it takes for your website to appear on page 1 of Google
depends on a number of factors. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search
phrases. Nobody can truly say how long it will take for your website to appear
at the top of search engine results pages (including people who actually
work for Google), however, there are a number of factors that can improve your chances:
Building your website on WordPress is a good start as WordPress has some
great Search Engine Optimization fundamentals built-in. Creating unique and
interesting content on a regular basis for your website is also critical to
increase your visibility among search engines. Launching your website and then forgetting about it is a surefire way to get lost among the noise.
We are happy to talk to more about your search engine strategy if we
haven’t already.

Q: How will I know if anyone is visiting my website?
We have live reporting for that! Once your onboarding is complete, an entire dashboard with tracking for every one of your services with us will be set up. This will include statistics about your website, including the number of visits, page views, and the amount of time people are spending on your website as well as additional tracking on landing pages, ads, social media, etc. so that we completely understand the buying behaviors of your potential customers and report that back to you. We also use that data to not only
improve the buyer’s journey but also to encourage conversions.

Have a question not listed?
Contact us