
To Whom Are You Selling?
What’s a buyer persona, and does your business have one? Spoiler Alert: Your business definitely has a buyer persona. It might have two. It might
What’s a buyer persona, and does your business have one? Spoiler Alert: Your business definitely has a buyer persona. It might have two. It might
Data science offers marketers and content creation teams extensive insight into social media activity of potential clients, as well as tools for breaking down complex
Hiring a Digital Marketing Agency vs. DIY Are you a self-starter? If so, the idea of handing the reins of your company’s branding and
Although posting your resume on LinkedIn has become somewhat passé, there are still a few reasons why business owners shouldn’t ignore the social network. This
Newer technology and Google ranking factors make search engine optimization (SEO) a constantly-changing marketing tool. To get a handle on it and use it to
Keeping track of updates to Google’s algorithms is one of the best ways to remain on the cutting-edge of the digital marketing industry. Unfortunately, sometimes
With ever-changing technology and new digital marketing trends popping up almost every day, it can be tough to develop a digital marketing strategy that generates
Not every growing trend at the beginning of the year is going to be around at the end: it’s the nature of life, especially when
11 tips on answering not-so-nice comments online Negative comments and reviews are inevitable. According to Inc., it’s estimated that only about one in 10
Facebook is ever changing, especially when it comes to building a business and increasing your followers. Followers tell and share with other followers and so
Once you’re familiar with the concept of inbound marketing (read our blog What is Inbound Marketing, Anyway? for a primer), it’s time to look at
Whether your business is B2B or B2C, you know that the sales process has rapidly evolved in the past several years. Even if you’ve tried
Today, it’s easier than ever to stake out your business’s own presence on the internet. Email accounts are free. Social media accounts like Facebook and
If you’re a business owner who hasn’t claimed or doesn’t control your own Google My Business page, you’re missing out on a powerful tool that
No matter whether offering goods or services, every business brings in sales through a process called a “funnel.” Understanding each step of this process is
Have you ever worked 12 hours and had to sell at any point during this time? If you have, you know how important your health
You can be great at marketing but if you don’t know how to ‘handle’ the business when it comes in, you are back to square
Let Your Business Thrive in Social Media through Facebook and LinkedIn “The viral power of online media has proven how fast creative ideas can be
Integrity eMarketing Solutions, Inc.
150 S. Anderson Street, Suite 2B
Rhinelander, WI 54501