To Whom Are You Selling?
What’s a buyer persona, and does your business have one? Spoiler Alert: Your business definitely has a buyer persona. It might have two. It might
How Data Science Impacts the Digital Marketing Landscape
Data science offers marketers and content creation teams extensive insight into social media activity of potential clients, as well as tools for breaking down complex
Hiring a Digital Marketing Agency vs. DIY
Hiring a Digital Marketing Agency vs. DIY Are you a self-starter? If so, the idea of handing the reins of your company’s branding and
5 Ways LinkedIn can Benefit Your Business in 2019
Although posting your resume on LinkedIn has become somewhat passé, there are still a few reasons why business owners shouldn’t ignore the social network. This
SEO Success Factors in 2019
Newer technology and Google ranking factors make search engine optimization (SEO) a constantly-changing marketing tool. To get a handle on it and use it to
5 of the Most Impactful Google Algorithm Updates in 2018
Keeping track of updates to Google’s algorithms is one of the best ways to remain on the cutting-edge of the digital marketing industry. Unfortunately, sometimes
5 Quick Tips for Digital Marketing Success in 2019
With ever-changing technology and new digital marketing trends popping up almost every day, it can be tough to develop a digital marketing strategy that generates
2018 Digital Marketing Recap
Not every growing trend at the beginning of the year is going to be around at the end: it’s the nature of life, especially when
Your Response to Negative Comments Puts You In Control
11 tips on answering not-so-nice comments online Negative comments and reviews are inevitable. According to Inc., it’s estimated that only about one in 10
7 Secrets to Building Your Business Today Using Facebook
Facebook is ever changing, especially when it comes to building a business and increasing your followers. Followers tell and share with other followers and so
How to Run an Inbound Marketing Campaign
Once you’re familiar with the concept of inbound marketing (read our blog What is Inbound Marketing, Anyway? for a primer), it’s time to look at
What is Inbound Marketing, Anyway?
Whether your business is B2B or B2C, you know that the sales process has rapidly evolved in the past several years. Even if you’ve tried
What’s the Real Cost of a “Free” Website for Your Business?
Today, it’s easier than ever to stake out your business’s own presence on the internet. Email accounts are free. Social media accounts like Facebook and
Are You In Control of Your Business Online? Why You MUST Have a Google My Business Profile
If you’re a business owner who hasn’t claimed or doesn’t control your own Google My Business page, you’re missing out on a powerful tool that
What is a Sales Funnel, and Why is it Vital to Your Business?
No matter whether offering goods or services, every business brings in sales through a process called a “funnel.” Understanding each step of this process is
Stay Healthy, Stay Motivated!
Have you ever worked 12 hours and had to sell at any point during this time? If you have, you know how important your health
Lack of Business May Have Nothing To Do With Marketing
You can be great at marketing but if you don’t know how to ‘handle’ the business when it comes in, you are back to square
LinkedIn vs. Facebook for Your Business
Let Your Business Thrive in Social Media through Facebook and LinkedIn “The viral power of online media has proven how fast creative ideas can be
